Foundation Portfolio

Moving Image Languages:
- Cinematography
- Mise-en-scene
- Sound
- Editing
- Narrative/Structure

All of these languages are used to communicate meaning to the audience and elict their emotional responses in various ways.

Mise-en-scene
- Make-up
- Setting
- Props
- Costume
- Facial Expression/Performance
- Lighting

Example Advert: Heineken

- Props: Beer for men, Shoes/Clothes for women.
- Women get excited over wardrobe, men get excited over beer fridge.
- Fridge is blue(men), wardrobe is yellow/warm colours(women).
- Women dressed in stylish clothing - made an effort. Men dressed in standard 'man uniform.'

Example Advert: Priviledge

- Setting: Run down/grimy cafe with a picture of a royal on the wall.
- Builder, 'old biddy', - Stereotypical working class. Costumes/Make-up etc.
- At the start this is contrasted by stereotypically upper class mannerisms and language.
- Parodying steroetypical representations of class.