Evaluation - PART TWO

PART 2 – Who would be the audience for your product?

Our target audience is teenagers/young adults, both males and females. If it were a more gory film, we would target males, as they are more interested in that kind of thing than women. But because our film is quite eerie and intriguing, it may make women want to watch it also. Our target audience is quite a wide range of people, as many people from all different classes and ethnicities watch horror films. The race and sexuality of our target audience is non applicable as it's not something that needed to be considered in our film. Our film is very on-the-fence and doesn't discriminate against groups in society. We chose the ABC of our target audience to be D/E as these are the categories that most of our desired, young audience would fall into; they are either unemployed, students, or in low-paid part-time jobs. We are appealling to people in all geographical regions, but mainly focussing on English speaking countries, as it's the language the film will be made in. Our target audience are likely to be interested in things outside of the mainstream, including less famous musicians (or even unsigned acts), small chain supermarkets such as the co-op. They are likely to read the SUN newspaper, as it is aimed at the people at the bottom of the food chain. It is also the newspaper that most teenagers read, if they read one at all. They are likely to listen to a radio station such as Radio One, as it provides them with a mixture of music, not just mainstream pop/r&b. In terms of psychographics our target audience are explorers - they are likely to enjoy the thrill of the genre of my film. They are generally younger people – students.

In my group we asked family members and friends for their thoughts, feelings and opinions on the concept of our film. For researching our target audience, we looked at other horror films and noticed that many of them are a 15 rating, which provided us with the minimum age for our audience.